Jolly Coachman Pub & Liquor Store
Services
Analytics Management
Contact Form Integration
Content Optimization
Data Research
Graphic Design
Hardened Security
Maintenance
Newsletter Dissemination
Newsletter Integration
Print Design
Reference Photography
Responsive Design
Search Engine Optimization
Setup Analytics
Social Media Integration
Social Media Management
Tracking Progress
Website Design
Website Development
Tools
Adobe Dreamweaver
Adobe Photoshop
Facebook
Google Analytics
Hootsuite
MailChimp
Twitter
Client
Location
Year
About Jolly Coachman Pub & Liquor Store
The Jolly Coachman Pub & Liquor Store, situated on Ford Road, has long been known for its culinary offerings. The establishment upheld a commitment to quality, offering a diverse menu that featured a mix of traditional pub favorites and gourmet dishes crafted from premium ingredients. This transformed it into more than just a place for exceptional food; it became a beloved destination for a memorable dining and social experience. The Jolly Coachman, with its nightly drink specials and extensive beverage selection, has continued to exude a welcoming neighborhood ambiance, reminiscent of the iconic “Cheers” establishment.
Challenges to overcome
The Jolly Coachman Pub & Liquor Store faced several challenges, which included:
- Enhancing Online Visibility:
Prioritizing the cultivation of a strong online presence, the Jolly Coachman Pub & Liquor Store dedicated efforts to ensuring their establishment featured prominently on Google search results. This strategic focus aimed to make their pub easily discoverable for individuals looking for a local and welcoming spot. - Up-to-Date Content:
The Jolly Coachman Pub & Liquor Store recognized the need for an effective platform to keep their customers informed about the latest events, food specials, promotions, and upcoming sports games, necessitating a method to consistently update and share this content. - Digital Birthday Club:
To enhance customer loyalty and satisfaction, the Jolly Coachman Pub & Liquor Store aspired to create a Digital Birthday Club. This club would provide valued customers with a special birthday gift, even if they couldn’t visit the Jolly Coachman Pub on the day of their celebration.
Goals
Jolly Coachman Pub & Liquor Store’s Goals:
- Populate the Event Calendar for Six Months Ahead:
The primary goal was to ensure that valued customers had advance notice of upcoming events, enabling them to plan their gatherings with friends and family. This involved adding new events, promoting food specials, such as the 5-cent wing deal, and highlighting forthcoming sports games. - Integrate the Birthday Club with the Newsletter:
Simplifying the process for joining the Birthday Club, only an email and birthday were required. At the beginning of each month, a personalized birthday coupon was sent, valid for one free meal of their choice during that month. - Simplifying Post Creation with Templates:
We designed distinctive graphical templates to ease the preparation of multiple posts in advance. These templates facilitated instant graphic creation and proved immensely useful for updating the Event Calendar, engaging with the audience on social media, and tracking website traffic using Google Analytics and more.
Our Resolution(s)
Outcomes achieved for The Jolly Coachman Pub & Liquor Store:
- Increased Customer Base & Positive Feedback:
The establishment witnessed a substantial growth in daily patrons, drawing visitors from diverse locations. While many initially came for the website’s offerings, they returned for the exceptional service, delectable cuisine, thrilling events, and enticing deals. - Social Media Triumph:
Diligently engaging with its audience, the Jolly Coachman Pub & Liquor Store consistently posted daily updates on upcoming deals, providing customers with ample time to take advantage of these enticing offers. The response from customers was exceptionally positive, reflecting the success of their proactive social media strategy. - Owner’s Successful Transition:
Following remarkable success, Marilyn Sanders, the owner, made a strategic move by selling The Jolly Coachman Pub in 2013. Leveraging this achievement, she subsequently acquired another establishment, The Sun Downer pub, marking a notable transition in her entrepreneurial journey.
Recent Projects