Capital Millwork
Services
Contact Form Integration
Content Optimization
Content Transfer
Graphic Design
Search Engine Optimization
Setup Analytics
Website Design
Website Development
Tools
Adobe Dreamweaver
Adobe Flash
Adobe Photoshop
Google Analytics
Google Maps
Google Search Console
Google Webmaster Tools
Client
Location
Year
About Capital Millwork
Capital Millwork Inc. stands as a family-rooted venture, its roots tracing back to the final trucks crafted by Plymouth. The inception of their journey can be attributed to Art Livesey and his brother Jim, the pioneers behind “Livesey Brothers General Woodworking” in Red Deer, Alberta. This woodworking venture later evolved into “Livesey Brothers Sash & Door” upon their relocation to British Columbia.
Guided by the experienced leadership of Adam Livesey, boasting over 12 years of industry expertise, their team comprises adept craftsmen. Each member has earned the distinction of being a journeyman cabinetmaker or apprentice from the esteemed British Columbia Institute of Technology. Specializing in a diverse range of design choices, they offer customized cabinetry solutions for both residential and commercial spaces. At Capital Millwork, their steadfast commitment revolves around delivering products that not only align with your requirements but consistently surpass your expectations. In doing so, they proudly uphold the legacy of craftsmanship and family tradition that has defined their journey.
Challenges to overcome
Matt spearheaded the efforts to tackle these challenges for Capital Millworks:
- Enhancing Online Visibility
Capital Millworks aimed to extend the reach of its website, which had a limited online presence. The objective was to enhance visibility and cultivate a more engaging online identity. Through strategic digital marketing and SEO initiatives, the company sought to connect with a broader audience and strengthen its online presence. - Search Engine Optimization (SEO)
When working on Search Engine Optimization (SEO), their main goal was to increase the chances of people finding them on the internet. They concentrated on performing well in Google searches, making efforts to secure top positions and prominently display their ratings to attract more attention. - Ensuring Responsive Design
Their primary aim was to ensure that their website not only looked appealing but also functioned seamlessly on any device, be it a computer, tablet, or phone, regardless of its size. The overarching objective was to provide everyone with a user-friendly and enjoyable experience, irrespective of how they chose to access the site. The focus remained on creating a website that adapted effortlessly to different screen sizes, promoting accessibility and user satisfaction across a diverse range of devices.
Goals
While collaborating with the Capital Millworks Team, their primary focus revolved around these goals:
- User-Friendly Experience
Providing users with an easy-to-navigate interface that effectively showcased services and facilitated a clear understanding of the available Doors and Crowns was a top priority. This was achieved through the strategic use of imagery and the introduction of a Gallery to feature past work. - Optimization
They focused on optimizing Capital Millwork’s online content to enhance visibility and reach their target audience. This involved incorporating relevant keywords and key phrases, utilizing title and alternative tags for images, and optimizing images by dimension and file size to minimize data consumption for mobile users. - Tracking Results
To monitor the origin of incoming leads from new sources such as Google or Facebook, they implemented Google Analytics. This provided insights into their visitor traffic and allowed them to make necessary adjustments.
Our Resolution(s)
Upon the successful completion of Capital Millwork’s project, they experienced a significant increase in website traffic, predominantly attributed to the captivating visuals of the doors and crowns displayed on their site. These engaging graphics expedited customer decision-making, allowing for faster and more precise choices. Furthermore, the utilization of Google Analytics reports enabled them to effectively monitor website traffic, evaluate social media performance, and measure the subsequent surge in web visitors.
Recent Projects